Dry skin lets scent go
Fragrance clings to oil. Skin that is dehydrated — which, in October and November, is most skin — has very little for it to hold onto, so the top notes flash off and the rest follows quickly. This is the single most fixable part of the problem. Apply an unscented moisturiser or a plain body oil to the area first, let it absorb for a minute, then spray. On well-moisturised skin the same perfume can noticeably outlast its performance on bare, dry skin.
Where you spray matters too. Pulse points work because they are warm, and warmth lifts scent — but warmth also speeds evaporation. For longer wear, aim lower and less exposed: the inside of the elbows, the back of the neck under your hair, the centre of the chest beneath a jumper. Winter clothing traps scent and releases it gradually through the day, which is why a spritz on a scarf or the lining of a coat can carry on far longer than one on a wrist that's been washed twice.
And please stop rubbing your wrists together. The friction and heat crush the delicate top structure and speed the whole thing up. Spray and let it dry.
Layering, storage and the things that quietly kill a bottle
Building a scent in layers is the most reliable way to extend it. Matching body lotion from the same line is the obvious route, but a plain body oil underneath works nearly as well and costs less. Spray your hairbrush lightly rather than your hair directly — alcohol is drying to the lengths — and the scent will move as you do all day.
