Every autumn the same thing happens. You pull out the suede boots you loved last November, and they look tired in a way you don't remember: shiny at the toe, flattened at the ankle crease, a pale tidemark curving across one side like a watermark on paper. Most people conclude the shoes are finished. In my experience they almost never are. Suede is forgiving if you treat it dry, gently and in the right order — and brutal if you attack it with a wet cloth and hope.
Start dry, always
The single biggest mistake is reaching for water first. Suede is a napped leather: thousands of tiny fibres standing upright, which is what gives it that soft, matt glow. Water mats them down and carries dirt deeper into the surface. So the first tool is a suede brush — a brass or nylon-bristled one, or a clean, dry nailbrush if that's what you have — and the first move is to brush the whole shoe in one direction, gently, until the fibres lie the same way. Do this when the shoes are completely dry, never damp. You'll be surprised how much of the "stain" was simply flattened nap catching the light differently.
For scuffs and shiny patches, a suede eraser (or the corner of an ordinary clean pencil rubber) does the work. Rub lightly, in small circles, then brush away the crumbs and re-brush in one direction. Shiny toes on ankle boots almost always respond to this. Take your time — three light passes beat one hard one, which can bald the surface.
The stains that need a bit more
Grease and oil marks are the ones that panic people. Cover the mark generously with cornflour or talc, leave it for several hours or overnight, then brush the powder out. The powder pulls the oil up; repeat if the mark has faded but not gone. Fresh mud should be left alone until it is bone dry, then knocked off with the brush — wiping wet mud is how a small splash becomes a large patch.
Water tidemarks are counterintuitive: the fix is more water, evenly applied. Dampen the whole panel very lightly with a barely wet sponge so there is no hard edge left, blot with a dry cloth, stuff the shoe with paper to hold its shape and let it dry away from radiators. Once dry, brush the nap back up. Heat is the real enemy here; a radiator or hairdryer will stiffen the leather and shrink it slightly, and no amount of brushing undoes that.
