Bien Logo

I’m Not a Grinch, But Why Do Stores Fill Up with Christmas Stuff in October?

Diana Collins3 min read
Share:
I’m Not a Grinch, But Why Do Stores Fill Up with Christmas Stuff in October? — Leisure

I love seasonal decorations and often find it hard to resist a cute piece. But in recent years, there’s been this annoying trend where stores start the Christmas rush as early as September.

Just recently, I was mentally wrapping up summer and trying to accept that it gets dark at 5 PM now. Then I wandered into a brand’s Home section and bam—Christmas everywhere. I popped into a few more stores and was greeted by nutcrackers, gingerbread figures, and holiday ornaments. When exactly does summer officially end and Christmas begin?

photo-1735059744740-e23efa9ffb48.jpg
photo-1735059744740-e23efa9ffb48.jpg

That said, I do enjoy the Christmas vibe. We usually decorate the tree at the start of December so we can soak in the festive spirit beyond just Christmas Day and January. I think the sight of a tree really helps set the mood, especially in the evenings.

The best part of the holidays is when you start to miss them a little, and the prep feels joyful and excited—not the crazy rush that’s shoved in our faces.

In 2025, it’s tough enough to have a day without rushing, let alone the whole holiday prep.

Why the Rush?

Plus, if you need something right before the holidays, it’s often long gone because it was packed away with the Halloween decorations.

photo-1626071991211-3ef2aab49313.jpg
photo-1626071991211-3ef2aab49313.jpg

I get that from October to December, every company pushes hard to boost Q4 profits and wants people to shop longer and more often. It also makes sense to spread out expenses over several smaller purchases. But this mindset steals the sparkle from the season. As cliché as it sounds, Christmas should be about time together, family, and quiet moments.

I’m not pretending to be perfect—I shop too (sometimes unnecessarily). Still, last year after December 20, I felt like I’d had too much Christmas already. I’d been seeing decorations, sweaters, cookie cutters, and pillow covers in stores and online for months, and by mid-December, it was just too much.

I felt like the holiday was all about logistics: you had to buy the decorations, gifts, and ingredients while they were in stock, or else you’d face another round of "hunting" with even more hassle.

photo-1481437156560-3205f6a55735.jpg
photo-1481437156560-3205f6a55735.jpg

So now, back-to-school season is immediately followed by both fall and Christmas decor, while I’m still hoping for some Indian summer and haven’t even unpacked my winter clothes. This rush dulls the magic of the holidays, leaving Christmas feeling like just tiredness and the grind of wrapping, cooking, cleaning, then a big sigh of relief that it’s over.

In today’s world, where we’re encouraged to take time for ourselves, practice mindfulness, and savor moments, this is pretty harmful. It’s like we can’t truly enjoy any holiday or prepare for it mentally because we’re always gearing up for the next big thing.

It’d be great if we could take back Christmas from the stores—and between holidays, not have to stare at Easter bunnies among discounted Christmas ornaments.

Related reads

10 Stunning Tree Toppers You Can Easily Make at Home — Decor

10 Stunning Tree Toppers You Can Easily Make at Home

The tree topper is that final touch that brings everything together. If you want to skip store-bought options this year and go for something more personal, we’ve got ten inspiring ideas you can confidently create yourself.

Diana Collins
6 Cozy Winter Gingerbread Decoration Ideas for Your Home — Decor

6 Cozy Winter Gingerbread Decoration Ideas for Your Home

Gingerbread captures the true spirit of Christmas. This spiced treat isn’t just a tasty snack—it’s a fantastic base for charming decorations. We’ve gathered 6 fun ideas you can create from gingerbread to complement or even replace your usual gingerbread house and tree ornaments. Some of these even make perfect gifts, so if you’ve made extra dough, you can add a couple of homemade surprises under the tree.

Diana Collins
Brilliant Holiday Perfumes to Wear This Christmas — Style

Brilliant Holiday Perfumes to Wear This Christmas

At Christmas, it feels extra cozy to wear a perfume that’s warm, a little spicy, a little sweet — and with every spritz, it says: the holiday is truly here. I’ve gathered scents that perfectly capture that festive spirit.

Diana Collins
Stores Are Already Packed with Christmas Decor. Why Can't We Just Live in the Moment? — Lifestyle

Stores Are Already Packed with Christmas Decor. Why Can't We Just Live in the Moment?

Retail is always gearing us up for the next season, stealing the joy of now. How can we consciously push back against this rush?

Elizabeth Carter
5 Surefire Tips for Storing Christmas Decorations So Next Holiday Season Runs Smoothly — Household

5 Surefire Tips for Storing Christmas Decorations So Next Holiday Season Runs Smoothly

Before we fully say goodbye to the festive spirit, one last task awaits: taking down the Christmas decorations, especially the tree.

Camilla Lucas
After Christmas, Before New Year: The Magic of Twixmas You’ve Got to Try — Lifestyle

After Christmas, Before New Year: The Magic of Twixmas You’ve Got to Try

After the Christmas rush comes a quiet time worth embracing: Twixmas. A whole week to slow down, recharge, and savor the holiday spirit just a little longer.

Deborah Clark