At first glance, it’s hard to tell if this is a modern fairy tale or a new financial reality. But one thing’s clear: more investors, entrepreneurs, and financial advisors are turning to tarot cards, astrology, and intuition for guidance in their money decisions. This movement even has a name: the “Wall Street witches”.
Money Meets Magic
This trend isn’t driven by fringe players. Influencer HeyJune Jeon, formerly a hedge fund analyst, shifted her career to offer tarot, astrology, and intuitive advice to entrepreneurs and investors. Her clients include not only individuals but serious business players who seek “readings” before making decisions worth hundreds of thousands of dollars.
Her story isn’t unique. The blend of money and spirituality is growing, especially among younger generations.
Surveys show that a significant portion of Gen Z and millennials believe some form of “cosmic guidance” can help with career and financial choices.
On TikTok and other platforms, content linking investing with tarot cards, astrological cycles, or “energies” racks up millions of views.
Heart and Head
So what does this look like in practice? It’s not about making investment decisions based solely on one card. Most “financial witches” combine traditional financial knowledge with spiritual tools. Jessie-Susannah Karnatz, for example, merges accounting and financial advising experience with intuitive methods, while exploring her clients’ emotional money patterns.
This approach touches on a key truth: financial decisions are rarely purely rational. You can know the rules of money, but deep emotional patterns—often from childhood—shape how you act. Tarot and astrology don’t give direct answers; they hold up a mirror.
A Gateway for Women?
It’s no surprise this movement is especially strong among women and nonbinary communities. Traditional finance can feel closed off, hierarchical, and hard to access. Spiritual approaches offer a more personal, intuitive space that welcomes emotions.
Of course, many remain skeptical about mixing spirituality and investing.
Financial experts warn that intuition can’t replace solid financial planning.
Budgeting, risk management, and diversification remain the foundation of smart investing. Spiritual tools can complement but not replace these essentials.
Still, this trend is growing. In uncertain economic times, many seek something to hold onto. When classic paths—education, career, stability—no longer guarantee a predictable future, anything that adds meaning becomes more valuable. Spirituality offers exactly that: a way to make sense of a chaotic world.
The “Wall Street witches” reveal that many traditional investors have always relied on their gut feelings. They remind us that our relationship with money isn’t just about numbers—it’s about feelings, stories, and inner patterns.
The real question is: is this a passing trend, or the start of a deeper shift in how we think about money? The answer lies in the future—and maybe in the cards.
