As a makeup artist, I’ve been using KAP – “Kell a púder” products for years, and honestly, few brands have felt this close to me (this article is not an ad). It’s not just the quality but the philosophy behind it. KAP was created by Gabriella Palánkiné Kelemen, who made her dream come true in 2014 by launching this unique Hungarian makeup brand. As Gabi says, “Believe it or not, my main goal was to encourage Hungarian women to buy fewer makeup products.” That one sentence perfectly sums up how different their philosophy is from most beauty brands. Instead of pushing overconsumption, KAP champions conscious, sustainable, and multifunctional makeup use with products that truly are versatile and built to last.
I first discovered the brand many years ago. I remember just finishing makeup school and hunting for new treasures, so I decided to visit KAP’s cozy downtown shop, which I’d heard so many good things about. The moment I stepped in, I was greeted by a calm, friendly vibe that perfectly captures this brand’s spirit. Every shelf and product clearly reflects the passion of someone who truly loves what they do.
The brushes immediately impressed me. Their sleek design, precise craftsmanship, and how perfectly they fit in your hand. Every little detail showed care. It was a no-brainer to take a few home. They remain some of my most trusted tools, and I even show them to my students during makeup lessons because I can wholeheartedly recommend them. They’re not only beautiful and professional but also durable—a rare combo in the makeup world.
Recently, I met Gabi in person and understood even more why every product carries that special "extra." You can feel the dedication and passion radiating from them. This brand isn’t about having more; it’s about having enough of the good stuff when it’s genuine. That mindset is why KAP isn’t just a brand to me—it’s an inspiring story about creating something lasting with heart, soul, and mindfulness.
If you’re a makeup artist or simply a makeup lover looking for something that’s not only stunning but also meaningful, KAP is a brand you truly need to know.
My Personal Top 5 Favorites and Gabi’s Stories About Them
Luxury Matt Lipstick – Melrose
Is there a matte lipstick that doesn’t dry out your lips? Absolutely yes. KAP’s Luxury Matt lipsticks are velvety, richly pigmented, and never drying, yet they stay perfectly put. It’s that classic yet modern formula I always carry because I know it performs beautifully in any situation.
Waterproof Lip Liner – Guava
Creamy, soft, yet waterproof formula that looks perfect on its own without lipstick. Once it sets, it won’t smudge, fade, or leave marks—one of the most practical pieces for long-lasting, natural-looking lips.
Favorite Foundation Brush – 230
The Jolly Joker. If I could, I’d put one in every woman’s and makeup artist’s bag. This multifunctional wonder works flawlessly with both liquid and stick foundations. It applies product in a fine, thin layer, keeping skin looking natural and radiant. Its flat shape is perfect for precise contouring—it almost works for you.
Rosegold Duo Set – 200–180, 220–250, 110–115, 140–150
Limited edition brushes with rosegold details that are not only stunning but ergonomically perfect. The copper handles have just the right weight for steady, gentle application. If you love tools that are both beautiful and professional, this set is a makeup artist’s dream.
Precision Powder Brush – 270
A smaller, flat brush with white bristles that’s perfect for blush, bronzer, or delicate powdering. One of the most practical brushes I’ve ever used—light, soft, and delivers a natural finish that looks like your skin’s own glow.
For me, KAP is much more than a Hungarian makeup brand. It’s a story about creating with passion, mindfulness, and heart—something that goes beyond makeup. Every product carries a bit of the care and belief Gabi has built over the years—and that’s why working with this brand simply feels good.
