Messy bangs, tousled strands—as if the models just rolled out of bed. The 2025 fall collections showcased the "beautifully undone" look: tousled waves at Miu Miu, a quickly tossed ponytail at Prada, shaggy cuts at Kenzo, fluffy natural waves at Stella McCartney, wavy roots at Alexander McQueen, and wind-swept volume at Chloé—just to name a few.
“It’s this relaxed irreverence that makes these hairstyles truly modern,” said Guido Palau, the creative mind behind the tousled looks for Prada, Miu Miu, and Dolce & Gabbana. “If your hair says you’re not spending hours in front of the mirror, it instantly gives off a casual, attractive vibe.”
But don’t be fooled—this isn’t a neglected look. It channels the energy of a woman whose life is too exciting to linger in the bathroom. She’s the one who danced all night and heads straight from the party to the office. A free spirit who refuses to conform to beauty rules—her hair is messy not because she’s falling apart, but because it’s got that cool edge.
Palau believes this intentionally undone yet feminine effect challenges what we really call beautiful. “Who decides what’s perfect? Messy hair will always be a conversation starter.”
If you want to recreate this effortless texture at home, the key is lightness—try airy volumizing mousses, sea salt sprays, and texturizing products. “These don’t weigh down your hair’s natural movement; they support it. Here, less truly is more,” says Gary Gill.
Here are 6 easy ways to get this look yourself:
- Bangs with life—not stiff and perfect
No need to style every strand precisely. Let your bangs gently rest on your forehead or curl slightly to the side. A little dry shampoo or texturizing spray works wonders—especially when you arrange it with your fingers, not a comb.
- The laid-back ponytail that’s perfectly imperfect
The tight, flawless ponytail is taking a break. Gather your hair like you just threw it up on the go, and pull out a few strands around your face. If it’s a bit bumpy or messy in spots—that’s exactly the vibe you want.
- Exciting texture
Fresh, silky hair holds this look less well, so it works better a day or two after washing. Sea salt spray, dry shampoo, or texturizing powder—these are the secrets behind French women’s effortless hair.
- The wind-swept effect
No need for pro skills: tousle your roots with your fingers while blow-drying, or dry your hair upside down a bit for a natural look. If it looks too polished, just mess it up a little—seriously, that’s it.
- The messy wave that’s not too neat
If you use a curling iron, don’t aim for perfect curls. Curl just a few strands, then tousle them. This irregularity is what makes the whole look.
- The perfectly messy finish
When you feel you’re almost done, here’s a little trick: gently comb your hair backward from the nape to create a subtle lift and reduce static. That’s the moment your hairstyle shifts from “messy” to intentionally laid-back.
