It’s like the 80s Monchhichi craze—mysterious, fun, and instantly captivating for all ages. Labubu is a tiny collectible figure sold in special, colorful packaging, and you never know which version you’ll find inside. A little surprise for both kids and adults, available in hundreds of versions, themes, and qualities.
The Origin and Backstory of Labubu
Labubu isn’t just a figure—it’s a character. It’s a “mutated creature” from the fantasy world called “The Monsters,” created by Hong Kong artist and writer Kasing Lung. The Monsters first appeared in 2015 in a trilogy of picture books inspired by northern mythology, but their real breakthrough came in 2019 when toy giant PopMart turned them into figures, sparking a global collector’s phenomenon.
The Labubu craze hit its peak in 2025, with millions sold worldwide and fans on nearly every continent. The explosive rise in popularity was sparked by BLACKPINK’s Lisa, who shared her love for Labubu in interviews and on social media, sending demand through the roof overnight.
Original vs. Other Options
There are two main directions in the Labubu market. First, original premium-quality pieces made from special materials, treasured by collectors and priced accordingly.
If you’re after an original, always check for the holographic sticker, serial number, and buy only from trusted sources—unfortunately, more fake copies pretending to be originals are popping up.
Then there are friendlier-priced replicas with simpler designs and subtler details. If the thrill of unboxing is your main goal, these are great picks too. In the Labubu world, everyone finds their perfect figure—from luxury editions to budget-friendly packs—so you can enjoy the joy of opening one even for just a few dollars.
A Global Sensation
The Labubu craze is sweeping the globe like a funny meme suddenly coming to life. Kids collect them during school breaks, teens swap figures in classrooms, and college students host unboxing parties in dorm lounges. More and more fashion bloggers are styling these little figures into their outfits, making Labubus the perfect accessory for cool street style shots.
Even grandmas proudly post in Facebook groups about rare finds and love decorating their bags with their best pieces. On Instagram and TikTok, #LabubuChallenge videos are booming, with thousands competing to get the rarest figures.
In Hungary, more stores are offering Labubu figures, so you can easily join the trend. Online swaps are popular too, and limited editions sometimes fetch serious prices at internet auctions.
One thing’s for sure: whether you’re a fan or a skeptic, the Labubu phenomenon is a guaranteed conversation starter that adds a splash of joy to everyday life. Whether it’s a collector’s passion or simple curiosity, this tiny figure never leaves anyone indifferent and can brighten anyone’s day. What do you think? Will you join the fun or stay an outsider? Either way, now you know exactly what the Labubu craze is all about!
